Being open in a closed world. Being the black sheep of the flock. In today’s world a huge portion of public portrayal is fake. If you have an audience, it’s difficult to show them the real you. If you get up and give a speech somewhere you don’t talk about all the bad things that happened in your week. You are too focused on speaking about your topic and to make your topic look good you bring in good things that happened to you. You talk about good experiences. You talk about things that will raise the quality of the speech. But that’s not always a good thing. Let’s go over why transparency is the best option.
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Life isn’t always perfect. The people looking up to you need to see this!
If you look at entertainment today you will see everything is perfect in the picture. The world wants to see things that are great. You don’t want to watch a video and see someone crying. You want to see them laughing and being happy. If you start searching for a blog post you want to find one that helps your life. It might make you smile, it might help you solve a problem or it might just be connecting with another real person. You don’t want to read a post where the writer is complaining about how hard their life is. It is very important to be real and open to your audience. The next point will explain!
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Why you need to be realistic!
It is obvious that people are attracted to happiness even if it fake. So, why is it important that you be real and somewhat transparent with your audience? If you are trying to reach your audience’s lives and make an impact. You must be able to relate to them even if it is just one small detail that you have in common. When people have a problem in life and they are searching for answers online, they want to find somebody with the SAME problem who had to go through the SAME experience and who has found the only solution available. So, when you are creating your online presence try to play to these desires. Be accessible and be honest. Give them the information or the product or the service that they need and do it in a way that benefits you AND them.
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How to be transparent without being a downer!
You can’t be positive about everything. This means you start adding in some negatives to your content. Now people are getting upset because you aren’t being uplifting enough. How on earth are you supposed to handle this? Well, it is a simple yet complicated balance. You have to be able to help people and relate with them. You need to lift them up while not sending them into the clouds. You need to keep them grounded without burying them. These things are crucial to delivering high quality content.
Now what are YOU waiting for?
Get out there and make an impact in the world. Reach your audience. Show them your life isn’t all peaches and cream. Show them that you are a real person. It will help them on a much more personal level and they will appreciate it so much more. Be the content creator that is realistic but also shows people they can fly. Good luck!